From Festival Staple to Everyday Snack: Mooncake Snackification Takes Center Stage at CBE 2027

Mooncakes are moving from a seasonal festival product toward year-round snack consumption, creating new opportunities across bakery, snacks and retail — and CBE 2027 will showcase this shift.

Innovative mooncake varieties now account for 35.7% of the total market, and 54% of consumers purchase mooncakes as everyday snacks. This trend is blurring the lines between bakery, snacking and daily consumption scenarios. As a result, industry opportunities are no longer confined to the Mid-Autumn Festival, but extend across the full value chain: from product innovation, raw materials and manufacturing, to distribution and everyday retail. Because this shift is bringing bakery, snack and retail channels closer together, CBE 2027 will bring these sectors together through an integrated business ecosystem.

The event delivers a full-cycle “exhibition-forum-competition-matching” service framework, with dedicated exhibition zones covering industrial bakery, functional ingredients, frozen-to-fresh solutions and chain stores, to help participants tap into high-growth channels.

Taking place May 10–12, 2027 at Hall D, Canton Fair Complex (Guangzhou), CBE 2027 aligns with this industry shift, with a core focus on supermarket bakery, snack and everyday retail channels, supported by targeted business matching services.

The snackification of mooncakes is just the opening of a broader boundary expansion across China’s bakery industry. CBE 2027 serves as the industry hub to capture market insights, grow networks and build long-term partnerships.

Professional visitor pre-registration is now open. For more details, visit baking-cn.com.

Pre-registration: https://www.baking-cn.com/en

Contact us:

Booth Inquiry & Media & Visitor Consulting:

Clarke Lin

Tel:+86 13631006624

Clarke.lin@informa.com